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2024 CPG R&D and Innovation Trends
In the fast-paced world of consumer packaged goods (CPG), success hinges on continuous innovation. Strong research and development (R&D) and innovation programs lead to the creation of products that are appealing, competitive, and aligned with consumer expectations. Savvy CPG businesses […]
Limited Access to Legal Services: A Study on Employee Well-being and Workplace Equity
As the modern workforce grapples with shifting socioeconomic dynamics and a complex legal environment, the demand for legal services is surging. Among the many benefits offered in the modern workplace, legal insurance stands out as one of the fastest growing […]
The Value of a Curated Set of Subject Matter Experts
Put quality and quantity in the ring with one another. When it comes to gathering expert insights, quality beats quantity—every time. It may appear logical to conduct numerous interviews with similar experts, but there’s power in focusing on a small […]
Oh, the Places You’ll Go With Expert Networks
In our rapidly evolving business landscape, expertise is a valuable currency, and businesses are looking to us to bring solutions. As industries grow increasingly complex and specialized, the need for expert advice and guidance has soared. This is where […]
The Importance of Data for Startup CPGs Looking to Innovate
CPG market research is your competitive advantage. If you try to target everyone, you end up delighting no one. Regardless of what you’re selling—whether it’s a product or a service—you want people to fall in love with your brand and […]
The Tried and True Tenets of Flavor Creation
Food and beverage companies launch more than 20,000 new products annually in the United States. Unfortunately, an estimated 70-80% of those fail. Despite the odds, consumer packaged goods (CPG) innovators are constantly seeking out ways to create new and exciting food and beverage flavors. […]
Using an Expert Witness
Intellex has been supporting legal cases for over 20 years. Here are some considerations for hiring an expert witness and guidance on when it may be appropriate: Legal proceedings: Expert witnesses are commonly utilized in legal cases where specialized knowledge […]
Preserving CPG Quality in Turbulent Times
Learn why product quality holds the key to continued CPG success Since the height of the pandemic, CPGs have experienced a rapid change in consumer behavior. Inmar Intelligence data from 2021 found that more than 80% of consumers switched from their usual brand, […]
The CPG Industry’s 5 Biggest Barriers to Innovation
We’ll cut right to the chase: Consumer packaged goods (CPG) companies simply aren’t investing in research and development (R&D) nearly as much as they should. There are a lot of factors at play here, both internal and external, and both […]